Our Story

The Beginning

Tony Dimech & Richard Bull have known each other for over 25 years. They both worked for a household name business. Tony was responsible for sales, and Richard was responsible for production. They spent a great deal of the late 1990’s arguing about Tony's sales versus Richard's manufacturing capacity.
Fast forward to 2020, Tony and Richard had both moved on, now running their own businesses but still in touch socially, their meetings always sparked lively debate, and one theme that became a common topic was their mutual concern about how many harmful chemicals are used in every day products and the impact they had on the environment. They soon realised how passionate they were about this issue and decided to take action. After several months of research, they agreed to start a new venture together selling chemical free alternatives to everyday laundry products.

DimBull Is Born

Of course, there were already chemical-free laundry products around. Online sellers, and supermarkets were beginning to wake up to the health and environmental issues caused by some of the chemicals used, however Tony & Richard wanted to create a one-stop shop for chemical free laundry products and would champion their use by offering price parity with chemical-based alternatives.
DimBull was born, and just like the 90’s, Tony is responsible for sales, and Richard is responsible for production. They were later joined by Yasmin, she’s in charge of logistics. That perfectly wrapped parcel you receive from us the day after you ordered it, that’s Yasmin!

Carbon Offset

The objective at the very start to only sell natural and organic products delivered in sustainable packaging had been met, but as word got out, demand increased, and they were soon shipping hundreds of packages a month. They realised that no matter how carefully their products were made, the simple act of getting them to their customers had created a carbon footprint.

To offset this footprint, they have teamed up with One Tree Planted who plant a tree for every £25 generated by dimbull.com

They started the ball rolling with an upfront donation planting 100 trees in the Amazon Rain Forest. They are hoping to plant at least 2500 trees every year making them not just carbon neutral, but carbon positive, in other words, taking more carbon out of our atmosphere than they create.